SEO Guide: Using Google Search Console

Google Search Console (GSC)is a free tool provided by Google that helps website administrators understand and improve their website's performance in Google search results. This article will detail how to enhance your SEO work through GSC.

Introduction to Google Search Console

GSC is a powerful web service platform that provides a series of tools and reports for websites, which can help you monitor your website's search traffic and performance, understand how Google indexes and displays your site. With GSC, you can obtain detailed data about your website, which is crucial for optimizing your SEO strategy.

Core Features of GSC

GSC offers a variety of features that can help you optimize your website's SEO performance. These include:

• Search Analytics: This feature allows you to see how users find your website, which keywords are most effective, and what information users see before clicking on your website link.
• Index Status: This feature provides the number of pages of your website indexed by Google and their indexing status.
• Mobile Usability: As the number of mobile device users increases, ensuring that your website performs well on mobile devices becomes increasingly important. GSC can help you identify and fix issues that may affect the mobile user experience.
• Link Reports: Understanding which external websites link to your site and the situation of your website's internal links is very helpful for establishing the authority of the website and improving SEO rankings.

How to Use GSC to Improve SEO

Verify Website Ownership

Before using GSC, you need to verify your ownership of the website. This is a simple process, you just need to open: https://search.google.com/search-console/welcome, and follow the steps to add it:

#Cloudflare.com

If your NS server is cloudflare, click "Start Verification", and after CF authorization, it will automatically add a txt record for you to verify ownership.

#Any DNS provider

If your domain DNS is not cloudflare, you need to obtain the following information and add the txt record in the domain management panel:

Copy txt content

Open the domain resolution management panel, add a txt record, paste the content you just copied, and finally click save

At this point, return to the GSC page and click "Verify" to complete the verification of ownership.

If there is an error, you need to check whether the txt record in the domain is consistent with the current one provided by GSC.

Analyze Search Analytics Report

The Search Analytics Report is one of the most valuable parts of GSC. It provides detailed information about your website's performance in Google searches, including the number of clicks, impressions, click-through rate, and average ranking position. By analyzing this data in depth, you can understand which keywords bring traffic to you, which pages perform best, and adjust your SEO strategy accordingly.

Monitor Index Status

Through the Index Status feature, you can understand which pages are indexed by Google and which are not. If you find that some important pages are not indexed, you need to find out the reason and take measures, such as checking the robots.txt file or removing the noindex tag.

Improve Mobile Device Compatibility

Mobile device compatibility is an important aspect of modern SEO. The Mobile Usability report in GSC can help you identify any issues that may affect the mobile user experience and provide suggestions for fixes.

Build and Monitor Links

Links are another key factor in improving website SEO. The Link Reports in GSC can help you understand which external websites link to your site and the situation of your website's internal links. By building high-quality external links and optimizing the internal link structure, you can enhance the authority of your website and search rankings.

In summary, Google Search Console is a powerful tool that can help you improve your website's SEO performance. By utilizing the data and reports provided by GSC, you can better understand your website's performance in Google searches and optimize your SEO strategy accordingly. Remember, SEO is an ongoing process that requires regular monitoring and adjustments to maintain optimal results.