Auto Links Guide
Auto Links Guide
Auto Links help teams keep internal linking consistent across many Pages without manually adding the same links over and over.
They are most useful when important terms appear repeatedly across the site and should point to one approved destination.
When To Use Auto Links
Use Auto Links when the site contains repeated references such as:
- product names
- service names
- glossary terms
- recurring internal destinations
- key topic phrases in large content libraries
If editors keep linking the same terms manually, Auto Links are usually worth using.
When Not To Use Auto Links
Do not use Auto Links when:
- a phrase is too vague or too broad
- the correct destination depends heavily on context
- the term appears in places where automatic linking would feel unnatural
Not every repeated phrase should become an auto-link rule.
Recommended Workflow
- Identify high-value repeated terms
- Choose one canonical destination for each term
- Add exclusions where needed
- Review the rule in real content
- Update the rules when site structure or messaging changes
What Makes a Good Auto Link Rule
Strong Auto Link rules usually:
- use one clear destination per important term
- stay focused on phrases that are genuinely helpful to visitors
- include exclusions where needed
- improve content navigation without harming readability
The goal is not to create as many links as possible. The goal is to create useful, consistent internal links.
Common Use Cases
- service names across many pages
- glossary or education content
- key product references
- recurring internal content destinations
Common Mistakes
- linking phrases too aggressively
- using terms that are too generic
- pointing similar terms to inconsistent destinations
- skipping exclusions in long-form content
- treating Auto Links as a replacement for editorial judgment
Team Guidance
- keep one canonical destination per important term
- review rules in real long-form content
- update rules when naming or site structure changes
- use Auto Links to support readability, not fight it