Variable Guide
Variable Guide
Variables are shared content units used when the same content should appear in more than one place.
They are one of the simplest ways to reduce duplication inside FaceFlow and one of the easiest ways to keep a growing website more consistent.
When To Use Variables
Use a Variable when:
- the same content appears in more than one page or section
- a shared message should be updated centrally
- a recurring snippet belongs to multiple Layouts or Components
- content teams should avoid copy-and-paste maintenance
Good examples include:
- copyright text
- support details
- announcement bars
- campaign labels
- reusable footer snippets
- shared trust or utility fragments
When Not To Use Variables
Do not use a Variable when:
- the content belongs to only one page
- the content is a full visual section
- the content needs many editable fields
In those cases, keep it local to the Page or use a Component.
Recommended Workflow
- Identify content that repeats
- Give the Variable one clear job
- Name it by purpose, not by temporary campaign detail
- Reuse it where the same message should stay aligned
- Review impact before editing it later
How To Build a Good Variable
A useful Variable is usually:
- small
- focused
- clearly named
- easy for other editors to recognize
- reused in more than one place
The goal is not to create a hidden content store. The goal is to centralize content that genuinely repeats.
Common Use Cases
- site-wide notices
- campaign labels
- footer snippets
- support contact details
- repeated utility content
Common Mistakes
- turning one Variable into a mixed collection of unrelated content
- using Variables for one-off page copy
- changing a shared Variable without checking where it appears
- creating several Variables for the same repeated purpose
Team Guidance
- agree on naming rules
- assign ownership for widely reused Variables
- review shared usage before major edits
- replace copied text with Variables when repetition becomes obvious